Amazon Kindle e-books have created an enormous tsunami on traditional publishers backyard. The ripple begun thereabouts back on November 2007. The continuum effects of a digital era over paper strikes directly to legacy publishers, whom over centuries have held and monopolized printing and distribution materials. This is a shift favoring authors, retailers and consumers.
A dynamic character and behavior proper of digital technology, bring closer in a matters of seconds and over night authors/publishers and e-readers (light portable device, affordable price data, fast and easy data delivery, full feature and versatile device, etc), causes consumers to embrace a fresh media tech, which bolster the trends and swirls up a leading market place.
Media -> Consumer -> Market Place
To adhere to the facts of the matter very recently; it hit Borders Books closing doors on over 200 stores, independent bookstores are rethinking the entire business model to find a balance trying to complement their physical shelves with online book-selling, public libraries have to adjust a bit offering programs and courses that engage the community in social media and mobile gadgets. Public libraries had report naturally, an increase in the usage of digital products over the last year considerably.
Self-publisher authors also have work to do, their self-publishing choices bring along with it the necessity of marketing management too. Its a big deal for an author to performed a promotion these days easily on the internet with social media and youtube, etc. However there are several factors a self-publisher must consider: writer/manager alone, marketing, money, time, tight market and prestige.
But throughout this changes we observed that some authors decide to go self-publishing while others being there choose to publicized at the same time with traditional publisher, JA Konrath and Amanda Hocking authors respectively. JA Konrath revealed his reason and Amanda Hocking as well, each one with a different perspective. Authors will come and go shifting from one side to another according to their need, but something is certain digital media era prevail, it has established a market.
In the music arena Rebeca Black has self-published her single song "Friday", to gain an audience of over 62 million listeners from March 11th to 29th this year. Indeed, "gatekeepers" are losing power, times when publishers and producers select an artist are fading away.
In the music arena Rebeca Black has self-published her single song "Friday", to gain an audience of over 62 million listeners from March 11th to 29th this year. Indeed, "gatekeepers" are losing power, times when publishers and producers select an artist are fading away.
